How I Run My Business Using Make

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If you’re running an online business in 2025 and you’re not leveraging automation, you’re already falling behind. For me, Make.com isn’t just another tool—it’s the central nervous system of my entire business infrastructure.

From content publishing to client onboarding to internal task coordination, Make gives me the ability to eliminate busywork, cut manual tasks, and reclaim creative headspace. The best part? It doesn’t require a computer science degree to get started. Even while I’m still building out my first live scenarios, I can confidently say: this platform has changed how I think about time.

Let me break it down.

Why I Chose Make.com Over Everything Else

Before Make, I was patchworking my business operations together with duct tape and wishful thinking: Zapier for one process, Airtable scripts for another, and a bunch of manual steps in between. Every time I added a new software tool to my stack, I was adding complexity—not clarity.

What drew me to Make was its visual workflow builder. You don’t have to imagine your automations in code. You see them: every module, every trigger, every route. It clicked immediately for me—not just as a tool, but as a new way to architect systems that grow with me.

And when you’re building a tech-powered brand like D3X T3CH, that flexibility is gold.

The Core Scenarios I’m Setting Up First

While I’m still completing the Make Academy (yes, I believe in learning before scaling), I’ve already mapped out the first two real-world automations that will anchor my workflow:

1. Automated Blog Publishing

The blog is the backbone of my content marketing strategy. But creating content is just step one. What about:

  • Publishing it to WordPress?
  • Updating the SEO metadata?
  • Sharing the new link with my email list or content tracker?

All of that can be automated with Make. My setup will take a finalized Google Doc or Notion draft, convert it to a formatted blog post, push it to WordPress, and log it in a content tracker automatically.

2. Social Media Syndication

Next up is turning that blog content into visibility. Make allows me to automatically:

  • Convert a blog summary into a caption
  • Format it for Twitter, LinkedIn, Instagram
  • Post natively or queue it into a scheduler

This turns one blog post into five social touches—without lifting another finger. And since Make can watch RSS feeds or folders, I don’t even have to trigger it manually.

Other Real-World Use Cases I Plan to Build

These are on deck once I get my initial systems humming:

  • Client Onboarding Workflows
    • When a new form is submitted, Make can auto-create a new project folder, send a welcome email, and invite them to our client portal.
  • File Automation & Cloud Syncing
    • Make can monitor a Google Drive folder and move files to Dropbox, Notion, or even send a Slack message when new assets arrive.
  • Newsletter List Management
    • If someone subscribes via a form, Make can tag them, drop them into ConvertKit, and enroll them into a GHL automation sequence too.

The beauty of Make is that once you build a workflow once, it scales forever.

Favorite Features That Hooked Me Instantly

  • Scenario Templates: For every popular use case, Make already has a template. No guesswork, no starting from scratch.
  • Detailed Logging & Error Handling: When something breaks (and it will), Make tells you exactly where and why. Debugging is visual.
  • Unlimited Logic: Unlike some tools that charge more the more complex your flow is, Make encourages experimentation.

And of course, the ecosystem. Make integrates with thousands of apps, including every core piece of my tech stack: Google Workspace, Notion, WordPress, Slack, and more.

Who Should Use Make?

Make isn’t for people who want to automate just one tiny task. It’s for builders. For business owners who want to create a real operating system that runs their company when they’re asleep.

Whether you’re a:

  • Solopreneur building a faceless blog brand
  • Digital agency with recurring clients
  • Course creator tired of zapping data all over the place

…Make gives you the control, scale, and visual logic to build systems that last.

Final Thoughts: This Isn’t Just Software, It’s Leverage

Here’s the thing: tools are only valuable when they give you time back.

For me, Make is giving me ownership over my operations. It’s giving me the ability to work on the business again, instead of being trapped in it. Even as I’m still learning and building, it already feels like the secret weapon every founder should have in their corner.

If you’re ready to stop duct-taping your business together and start building a real system that scales with you:

👉 Try Make.com for free and start building the workflows that will run your business tomorrow.

Let automation do the work.

Let you do the leading.

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Ethan Cross

Ethan Cross is a 34-year-old AI-savvy tech entrepreneur, affiliate marketing expert, and passionate educator at heart. Born in the early ‘90s, he grew up straddling two worlds: the nostalgic days of floppy disks and the dawn of AI-powered innovations. At the age of seven, Ethan first laid his hands on a computer, sparking a lifelong obsession with technology and problem-solving. Originally dreaming of teaching and traveling the world, Ethan pursued an English degree to inspire others. But life took an unexpected turn—he stayed stateside, where he discovered the transformative power of AI tools, SaaS solutions, and affiliate marketing. What began as a side hustle turned into his American Dream: building a business that empowers others to automate, optimize, and achieve financial freedom. Ethan’s unique perspective as a 90’s kid lets him bridge the gap between older millennials, boomers embracing digital transformation, and Gen Z’s digital-first mindset. He believes that "helping others get what they want helps me get what I want," a principle that guides every blog post, product review, and solution shared on D3X T3CH. When he’s not deep-diving into the latest AI tool or affiliate marketing strategy, you’ll find Ethan mentoring entrepreneurs, nerding out over tech trends, or reminiscing about 90’s pop culture. His mission? To make tech approachable, actionable, and profitable for everyone—no matter their starting point.